Why Is My Website Not Ranking in Google?

February 06, 2025 by

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If you want your website ranking on Google you’re in the right place. I liken a non-ranking website to owning a pimped-out sports car that won’t start. It looks great, but if it doesn’t move you from Point A to Point B, then you are going nowhere fast. So, bear with me as I take this analogy a bit further. Why is your website not ranking in Google? More than likely, one of the parts is not functioning as it should. You see, a website is a complex machine of integrated elements. When one goes down, it affects overall performance. Sometimes, it just leaves you stranded in the woods where no one can find you.

The good news is that most ranking problems require nothing more than a quick website tune-up. Also, if you have an existing website want to make sure not to lose seo ranking on your website redesign, we’ve got you covered.

5 Tools to Fix a Website Not Ranking in Google

A good mechanic needs tools and so does anyone needing to repair a website not ranking in Google. Luckily, some of the best tools out there are free and easy to use.

#1 – Google Search Console

Have you ever called the cable company to report an outage and then realized somebody unplugged the cable box? Rather embarrassing isn’t it. To eliminate the obvious, Google Search Console is a good place to start. There you can find out if Google has even found your site.

Has it been crawled?
Did Google index your pages?
Are there redirect errors?

I highly recommend you set up an account, verify your site, and monitor your crawl results. At first, it may seem a bit “technical” but here are some basic things you should be able to check.

Review your crawl errors. They could be the reason your website is not ranking in Google. Fix them or contact your web developer for help.
See if Google has indexed your pages. Not every page or image submitted will be indexed, but most if nothing is showing, you probably have found your problem.

If you are still unsure if Google has found your website, go to the search bar and type in your company name. Your website should pop up but if it doesn’t then try entering site:yourwebsite.com. If you still can’t find your site, then Google has not crawled it.

Don’t drive yourself nuts trying to fix every little thing that shows up in the Google Search Console. What you are looking for are large, obvious problems keeping your website from ranking in Google.

#2 – Duplicate Content Checker

We assume that none of you knowingly plagiarize another site’s content, but what about your own? Google does NOT like duplicate content, so they ignore it. If your site is image heavy, with very little content, then you need to make sure that whatever text you do have on your landing pages is unique from the rest of your site.

Copyscape is a great place to compare two web pages to see if they are duplicate content. Opinions vary widely within the industry as to what percentage you need to be under, but I’ve found that anything under 70% is fine as long as it is content within my own website.

Do not copy another website’s material. You run the risk of having your entire site shut down. It’s just not worth it.

#3 – Google’s Mobile-Friendly Test

With the majority of people moving to mobile searching, Google has changed its ranking process to favor mobile-friendly sites. If your site does not load well on tablets or phones (and by well – we mean fast), then you may find your website not ranking in Google, even searching from a laptop.

Run your website through Google’s Mobile-Friendly Test and see how it scores. Fix any problems that pop up and see if that improves your ranking.

#4 – SEO Analyzer

Search Engine Optimization (SEO) determines how Google categorizes your site. The keywords you place within your text helps search engines establish the relevance of your site to a user’s search. The more relevant your material, then the higher you rank in the search results. A more in-depth discussion of SEO is found in our 4 Minute SEO Crash Course.

Open a free account on OnPage. Once a month they crawl your website and return any errors that might affect SEO. Also, there is their keyword analysis tool that lets you see the most prevalent phrases on any given page.

If you have a WordPress site, then you definitely want to install the Yoast plugin. By following their recommendations, you can eliminate a good number of SEO issues.

#5 – Backlink Checker

Every time an outside source links to your content, it gives your website a small boost in rank. If you fixed all your functionality issues and properly optimized your content, then you may just need to promote your website. Time, content, and promotion are what cause a site to rank in Google. Use the Backlink Checker from Small SEO Tools to see how many URLs point back to your website.

You can increase your backlinks by promoting your website on social media or joining industry forums. Develop an email campaign that shares links to your articles and landing pages. Encourage people to share or bookmark your material. This link should help a website not ranking in Google.

When to Hire an Expert to Fix a Website Not Ranking in Google

When all else fails, you may need to call in a professional. Let’s revisit our car analogy. Many people are comfortable turning a wrench, but others don’t even want to mess with airing up the tires. Some people pay a mechanic to assess the situation before deciding if they can fix the car themselves. So if you have a website not ranking in Google, consider having a professional take a look. They can assess the problem and see if it’s something simple or even one of these 3 Weird Reasons Your Website Doesn’t Rank on Google. At that point, you can decide if you want to work on the repairs yourself or if it’s worth the cost to have it done by the experts.

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Latest News & Website Design Tips

Stay up-to-date with the latest insights, trends, and tips in business website design. Explore our newest articles to discover strategies that can help you elevate your online presence and grow your business.

Should You Maintain Your Own Website or Hire Someone?

The article “Should You Maintain Your Own Website or Hire Someone?” discusses the importance of a strong online presence for small businesses in South Texas. It highlights the necessity of assessing your business needs, goals, and target audience before deciding on DIY website management or hiring a professional, like Ericks Webs Design. Maintaining your own website can save costs and provide control but may require significant time and effort. Conversely, hiring a professional offers expertise, stress relief, and customized solutions to enhance your site’s effectiveness. Ultimately, the choice depends on your skills, budget, and the level of professionalism you seek for your online presence.

Not Collecting Leads or Contact Info Efficiently

Many construction business owners in South Texas struggle with generating leads due to inadequate online visibility. Relying on word-of-mouth is no longer sufficient, as potential clients increasingly search for contractors online. A custom website acts as an essential tool, showcasing your work and streamlining client communication. By enhancing your online presence, you can effectively attract and convert prospects into clients. In a competitive market, it’s crucial to stand out, and a strong online identity can significantly impact your credibility and lead generation. Embracing robust digital strategies will ensure you capture the opportunities necessary for growth and success.

Mobile Shopping Is Here—Is Your Store Ready?

The article “Mobile Shopping Is Here—Is Your Store Ready?” emphasizes the importance of adapting to the growing trend of mobile shopping. With 72% of consumers expected to make purchases via smartphones, businesses must ensure their websites are mobile-friendly and easy to navigate. Key strategies include simplifying the checkout process, optimizing for search engines, leveraging social media for engagement, and providing effective customer service. By recognizing the significance of mobile shopping, business owners can enhance customer experience and capture a larger audience. The message is clear: those who don’t adapt risk losing out to their competitors.

How to Check if Your Website Is Down

In “How to Check if Your Website Is Down,” the article emphasizes the importance of maintaining a reliable online presence for small businesses in South Texas. It outlines steps to determine if your website is down, including using online tools like IsItDownRightNow, checking your internet connection, and clearing your browser cache. The article also highlights common causes of downtime, like server issues and traffic overload. By regularly monitoring website health with tools such as Google Search Console, businesses can ensure functionality, maintain customer trust, and avoid missing sales opportunities. Overall, understanding how to check if your website is down is crucial for success in a competitive market.

Difficulty Standing Out from Other Contractors

In a competitive market, many construction businesses struggle to gain visibility, often losing potential clients to competitors. A robust online presence is essential; without it, even the best craftsmanship can go unnoticed. To combat this, a custom website can effectively showcase projects, manage leads, and enhance search visibility, transforming challenges into opportunities. Such a website conveys professionalism, builds trust, and ensures that clients can easily find and engage with your services. By prioritizing a strong digital footprint, construction firms can attract more job opportunities and ultimately increase revenue. Embracing these strategies can significantly differentiate your business from the rest in a crowded market.

Boost Your Product Sales with Better Product Pages

The article “Boost Your Product Sales with Better Product Pages” emphasizes the importance of well-designed product pages in driving sales for small and medium businesses. It underscores the need for high-quality visuals, compelling descriptions that tell a story, and a clear, user-friendly layout. Incorporating authentic customer reviews and ensuring mobile optimization are also crucial. The article encourages businesses to track their performance through analytics and highlights the significance of strong branding in creating emotional connections with customers. Overall, improving product pages not only enhances aesthetics but also helps convert casual visitors into loyal buyers.

Unprofessional or Outdated Website (or None at All)

In today’s digital landscape, an effective online presence is crucial for construction businesses. Relying on traditional marketing methods can lead to missed opportunities and stagnant growth. Potential clients often search for companies online, and without a professional website, you’re invisible in a competitive market. A custom website not only showcases your work but also streamlines client interactions, offering easy access to quotes and information. This engagement can significantly increase lead generation and conversion rates. By investing in tailored web solutions, construction companies can enhance their visibility on search engines, solidifying their status as industry leaders and ultimately boosting client trust and business success.

What to Do If Your Website Gets Hacked

If your website gets hacked, remain calm and assess the damage. Change all passwords and restore your site from a backup if available. Scan for malware and notify your users if their data may be compromised. To prevent future hacks, regularly update your CMS and plugins, use HTTPS, implement firewalls and security plugins, and conduct regular security audits. By taking these steps, you can enhance your website security and build a trustworthy online presence. Seeking professional help, like Ericks Webs Design, can also ensure robust protection tailored to your business needs.

No Clear Way for Clients to Request a Quote Online

Many construction business owners in South Texas struggle with losing potential clients due to ineffective online visibility. Without an easy way for clients to request quotes, companies miss valuable leads. In today’s competitive environment, convenience is crucial; complicated quote processes drive potential clients away. A custom website simplifies this by allowing clients to swiftly request quotes while showcasing past projects. This not only builds trust but also enhances credibility, vital for standing out in the market. Investing in a tailored online presence can dramatically improve lead generation and help overcome the challenges of lost inquiries and no-show clients. It’s time for construction businesses to adapt and thrive.

How a Website Can Help You Sell More Products

A website can significantly boost your sales by providing 24/7 visibility and accessibility for potential customers. It serves as your digital storefront, making it easier for customers to find and connect with your brand. A professional website builds trust and credibility, which is vital for attracting buyers. Using SEO strategies enhances discoverability, positioning your products in front of interested shoppers. Engaging content, like blogs, fosters customer relationships and encourages repeat business. Additionally, a website enables you to reach broader markets beyond your local area. Regular updates and maintenance ensure smooth operation. Embrace this opportunity to sell more products and grow your business in the digital landscape.