Why Companies Are Buying More of This Type of Ad

October 11, 2018 by

The Shift to Video Advertising: What It Means for Your Business Ever feel like your marketing efforts just aren’t cutting it? You’re not alone. Many small business owners in South Texas, especially around McAllen, find themselves struggling to grab attention in an increasingly digital world. A new trend is sweeping through the advertising industry — […]

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The Shift to Video Advertising: What It Means for Your Business

Ever feel like your marketing efforts just aren’t cutting it? You’re not alone. Many small business owners in South Texas, especially around McAllen, find themselves struggling to grab attention in an increasingly digital world. A new trend is sweeping through the advertising industry — and it’s time you tuned in.

A Closer Look at the Spending Surge

A recent report by eMarketer shows that businesses are pouring funds into digital video advertisements like never before, with projections hitting $27.82 billion for the year 2018 alone. That’s a whopping 30% growth! So, what’s causing this shift? Businesses are realizing that video ads aren’t just flashy; they lead to more connections and, ultimately, sales.

Consider this: video advertising is set to make up a quarter of all digital ad spending in the U.S. compared to static images or text ads. So, if you’re not investing in video, ni modo—you might be missing out on significant opportunities!

Where Is All That Cash Flowing?

Let’s break down where the money is going. Much of the focus is on social media platforms like Facebook, Snapchat, and Twitter. And guess who’s leading the pack? Facebook accounts for a staggering 87% of the total U.S. video ad revenue, including income generated from Instagram. That’s a big reason to make sure your business is on these platforms!

Even though eMarketer doesn’t tally YouTube under social media video spending, it’s worth noting that they expect YouTube to earn about $3.36 billion in ad revenue this year. That’s less than half of what Facebook is raking in — a clear sign that video advertising is a game changer.

Why Are Business Owners Going for Video?

So, what’s driving these businesses to allocate more resources to video ads? To find out, we recently surveyed 850 internet users from the U.S., UK, and Canada, and the results were eye-opening. Nearly half of those surveyed indicated that they were more likely to buy something online after watching a video ad instead of seeing static images or text.

This suggests a clear trend: video ads might just offer a better return on investment compared to traditional formats. As a local business owner, you want results, and with 64% of consumers generally more likely to make a purchase after viewing a video, you should definitely consider integrating video into your marketing strategy.

Making the Most of Video Ads

Why do video ads resonate so well with potential customers? For one, they showcase products or services in action. A text or image ad can only do so much, but a video can demonstrate how your offering solves a problem or fulfills a need that your audience has. You want your customers to visualize themselves using your product, right? Video provides just that immersive experience.

Furthermore, social media has made it easier for consumers to interact with businesses right from their feeds, allowing for immediate actions like making a purchase. When we scroll through our feeds, we’re often looking for engaging content — video ads blend into that experience, unlike traditional TV ads that feel more like interruptions.

"Marketers rely on in-feed video ads to capture users’ attention and build brand awareness," says Debra Aho Williamson, principal analyst at eMarketer. When you meet consumers where they’re already spending their time, the chances of converting them into customers increase.

Local Solutions: Empowering Your Business

Being based right here in the Valley, Ericks Web Design understands the heart and soul of our community. If you’re tired of outdated ads that don’t reflect who you are, it’s time to upgrade your marketing strategy with a professional, custom-built website that supports your sales funnels and marketing goals. We are experts in Web Design, SEO, Branding, and Smart Integrations tailored specifically for South Texas businesses.

Want to dive deeper into your marketing strategy? Check out our Web Design Services in McAllen to see how we can help elevate your online presence and drive those leads in.

Your Next Steps

Are you ready to take your online game to the next level? Don’t let your competitors outpace you. Schedule a call with us, and let’s build a marketing strategy that actually works. You’ll be able to tap into the power of video advertising and engage your customers like never before. Let’s get those leads rolling in—together!

For more insights into digital marketing and how to modernize your approach, check out this HubSpot article that emphasizes the importance of video content in driving sales.

Don’t wait! The digital landscape is changing fast, and you don’t want to get left behind. Hit us up, and let’s make your business shine online!

https://blog.hubspot.com/marketing/more-budget-for-video-ads

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Whether you’re a small business owner, a church, or a growing brand, we’re here to bring your vision to life.

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Latest News & Website Design Tips

Stay up-to-date with the latest insights, trends, and tips in business website design. Explore our newest articles to discover strategies that can help you elevate your online presence and grow your business.

Should You Maintain Your Own Website or Hire Someone?

The article “Should You Maintain Your Own Website or Hire Someone?” discusses the importance of a strong online presence for small businesses in South Texas. It highlights the necessity of assessing your business needs, goals, and target audience before deciding on DIY website management or hiring a professional, like Ericks Webs Design. Maintaining your own website can save costs and provide control but may require significant time and effort. Conversely, hiring a professional offers expertise, stress relief, and customized solutions to enhance your site’s effectiveness. Ultimately, the choice depends on your skills, budget, and the level of professionalism you seek for your online presence.

Not Collecting Leads or Contact Info Efficiently

Many construction business owners in South Texas struggle with generating leads due to inadequate online visibility. Relying on word-of-mouth is no longer sufficient, as potential clients increasingly search for contractors online. A custom website acts as an essential tool, showcasing your work and streamlining client communication. By enhancing your online presence, you can effectively attract and convert prospects into clients. In a competitive market, it’s crucial to stand out, and a strong online identity can significantly impact your credibility and lead generation. Embracing robust digital strategies will ensure you capture the opportunities necessary for growth and success.

Mobile Shopping Is Here—Is Your Store Ready?

The article “Mobile Shopping Is Here—Is Your Store Ready?” emphasizes the importance of adapting to the growing trend of mobile shopping. With 72% of consumers expected to make purchases via smartphones, businesses must ensure their websites are mobile-friendly and easy to navigate. Key strategies include simplifying the checkout process, optimizing for search engines, leveraging social media for engagement, and providing effective customer service. By recognizing the significance of mobile shopping, business owners can enhance customer experience and capture a larger audience. The message is clear: those who don’t adapt risk losing out to their competitors.

How to Check if Your Website Is Down

In “How to Check if Your Website Is Down,” the article emphasizes the importance of maintaining a reliable online presence for small businesses in South Texas. It outlines steps to determine if your website is down, including using online tools like IsItDownRightNow, checking your internet connection, and clearing your browser cache. The article also highlights common causes of downtime, like server issues and traffic overload. By regularly monitoring website health with tools such as Google Search Console, businesses can ensure functionality, maintain customer trust, and avoid missing sales opportunities. Overall, understanding how to check if your website is down is crucial for success in a competitive market.

Difficulty Standing Out from Other Contractors

In a competitive market, many construction businesses struggle to gain visibility, often losing potential clients to competitors. A robust online presence is essential; without it, even the best craftsmanship can go unnoticed. To combat this, a custom website can effectively showcase projects, manage leads, and enhance search visibility, transforming challenges into opportunities. Such a website conveys professionalism, builds trust, and ensures that clients can easily find and engage with your services. By prioritizing a strong digital footprint, construction firms can attract more job opportunities and ultimately increase revenue. Embracing these strategies can significantly differentiate your business from the rest in a crowded market.

Boost Your Product Sales with Better Product Pages

The article “Boost Your Product Sales with Better Product Pages” emphasizes the importance of well-designed product pages in driving sales for small and medium businesses. It underscores the need for high-quality visuals, compelling descriptions that tell a story, and a clear, user-friendly layout. Incorporating authentic customer reviews and ensuring mobile optimization are also crucial. The article encourages businesses to track their performance through analytics and highlights the significance of strong branding in creating emotional connections with customers. Overall, improving product pages not only enhances aesthetics but also helps convert casual visitors into loyal buyers.

Unprofessional or Outdated Website (or None at All)

In today’s digital landscape, an effective online presence is crucial for construction businesses. Relying on traditional marketing methods can lead to missed opportunities and stagnant growth. Potential clients often search for companies online, and without a professional website, you’re invisible in a competitive market. A custom website not only showcases your work but also streamlines client interactions, offering easy access to quotes and information. This engagement can significantly increase lead generation and conversion rates. By investing in tailored web solutions, construction companies can enhance their visibility on search engines, solidifying their status as industry leaders and ultimately boosting client trust and business success.

What to Do If Your Website Gets Hacked

If your website gets hacked, remain calm and assess the damage. Change all passwords and restore your site from a backup if available. Scan for malware and notify your users if their data may be compromised. To prevent future hacks, regularly update your CMS and plugins, use HTTPS, implement firewalls and security plugins, and conduct regular security audits. By taking these steps, you can enhance your website security and build a trustworthy online presence. Seeking professional help, like Ericks Webs Design, can also ensure robust protection tailored to your business needs.

No Clear Way for Clients to Request a Quote Online

Many construction business owners in South Texas struggle with losing potential clients due to ineffective online visibility. Without an easy way for clients to request quotes, companies miss valuable leads. In today’s competitive environment, convenience is crucial; complicated quote processes drive potential clients away. A custom website simplifies this by allowing clients to swiftly request quotes while showcasing past projects. This not only builds trust but also enhances credibility, vital for standing out in the market. Investing in a tailored online presence can dramatically improve lead generation and help overcome the challenges of lost inquiries and no-show clients. It’s time for construction businesses to adapt and thrive.

How a Website Can Help You Sell More Products

A website can significantly boost your sales by providing 24/7 visibility and accessibility for potential customers. It serves as your digital storefront, making it easier for customers to find and connect with your brand. A professional website builds trust and credibility, which is vital for attracting buyers. Using SEO strategies enhances discoverability, positioning your products in front of interested shoppers. Engaging content, like blogs, fosters customer relationships and encourages repeat business. Additionally, a website enables you to reach broader markets beyond your local area. Regular updates and maintenance ensure smooth operation. Embrace this opportunity to sell more products and grow your business in the digital landscape.