The article “How Mobile Websites Increase Patient Retention” emphasizes the necessity of having a mobile-friendly website for local healthcare businesses. With over 50% of web traffic coming from mobile devices, an optimized site ensures potential patients can easily navigate and access services. A well-designed mobile site improves user experience, builds trust, and enhances search engine rankings, leading to higher patient retention. By providing seamless access to appointment booking and health information, a mobile-friendly website becomes crucial in fostering lasting patient relationships. Ultimately, it highlights that a strong online presence significantly impacts whether patients return for future services.