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7 Signs Your Website is Dated

January 14, 2025 by

[ad_1] When was the last time you updated your website? The average lifespan of a web design only is only 3-5 years. If it’s been longer than that, you should probably take a look at your site to see if it needs a redesign. After all, your customers will form their first opinion about your […]

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When was the last time you updated your website? The average lifespan of a web design only is only 3-5 years. If it’s been longer than that, you should probably take a look at your site to see if it needs a redesign. After all, your customers will form their first opinion about your business from your website. To help you decide if you need an update, we have put together 7 Signs Your Website is Dated.

The 7 Signs Your Website Is Dated

#1 – Your Information Is No Longer Accurate

Have you added new products or services, since your last update? What about your “Team Photos”? Do those people on your ABOUT page still work for your company?

Out of date information is one the worst problems your website can have. In particular, you need to make sure your contact information and product data are correct. This is for the user, but you should also make sure you are updated for the search engines. Update content so that it meets current SEO best practices.

#2 – Broken Links or Missing Pages

Large sites suffer from broken links and missing pages more than smaller ones. We understand that it takes a lot of time to go back to all your pages and posts and find the connections that no longer work. However, the more broken links you have, the more likely your website is dated and needs to be reviewed. A new website will clear out those missing pages from your sitemap and also give you an opportunity to improve your link structure.

#3 – Dated Images and Photography

If your site shows images of products you no longer sell, then it’s time for an update. Also, with advancements in technology, photos have improved in clarity and grown in size. Images are now one of the core elements of a modern website. Do you have big, bold, colorful pictures?

What about a video? Most updated websites have an HTML5 video on their homepage to draw a customer’s eye and communicate key information.

#4 – You Don’t Have Clear Call-To-Action

The purpose of any website is to gather leads. Does your site guide users to complete the desired action? If you are not getting the conversions you desire, then it could be one of the signs your website is dated. Consider a site revamp with UX Design.

Very simply put, UX Design is the ‘user experience.’ Without a good UX Design Process, your site won’t flow well or provide the information your user seeks. So, all the marketing effort that went into getting them to your site in the first place is for naught. They will just give up and go elsewhere.

#5 – The Overall Design Is Dated

Consider the avocado green refrigerator. It is the iconic symbol of a 70’s kitchen, and everyone knows it. The same can be said for your website if you have a splash page, a narrow page layout, or small photos. They are huge signs your website is dated.

Your website is a reflection of your business. When someone is searching online, your website is where they form their first opinion of your company. An old or amateurish website reflects poorly on your business.

#6 – The Site Is Not Mobile-Friendly

In 2016, Google announced that they would create a Mobile Index separate from their Primary Index. Since then, there has been industry talk that eventually the Mobile Index will BECOME the Primary Index. If that’s the case, then all companies need to get their websites mobile-friendly NOW.

If you have not updated your website recently, then there is a good chance your site cannot compete with other mobile sites. Speed and design both play an important part in the mobile experience. Just one of the signs your website is dated is if your webpage does not display correctly on a smartphone. Is it too small? Did it take too long to load? Was there a pop-up blocking the text?

#7 – Your Site Is Not Secure

Beginning in October of 2017, the Chrome browser will show a NOT SECURE warning when users enter information into a form on an unencrypted website.

That’s a problem! The last thing you want is for your client to get the impression that you are running a shady website. So, first and foremost, if you don’t have HTTPS, you need to get it.

In addition to that, a site that hasn’t been updated in a long time probably needs security patches and plugin updates so that everything continues to work smoothly and you aren’t susceptible to hackers. If you are secure, then that is one of the biggest signs your website is dated that there is.

What To Do If You Need a Website Update

If you have come to the realization that there are signs your website is dated, Ericks Webs Design can help. Contact us, and we will discuss your needs. Then, take advantage of our Free Mock-Up Offer. We show you what your new website will look like at no risk to you.

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Latest News & Website Design Tips

Stay up-to-date with the latest insights, trends, and tips in business website design. Explore our newest articles to discover strategies that can help you elevate your online presence and grow your business.

Should You Maintain Your Own Website or Hire Someone?

The article “Should You Maintain Your Own Website or Hire Someone?” discusses the importance of a strong online presence for small businesses in South Texas. It highlights the necessity of assessing your business needs, goals, and target audience before deciding on DIY website management or hiring a professional, like Ericks Webs Design. Maintaining your own website can save costs and provide control but may require significant time and effort. Conversely, hiring a professional offers expertise, stress relief, and customized solutions to enhance your site’s effectiveness. Ultimately, the choice depends on your skills, budget, and the level of professionalism you seek for your online presence.

Not Collecting Leads or Contact Info Efficiently

Many construction business owners in South Texas struggle with generating leads due to inadequate online visibility. Relying on word-of-mouth is no longer sufficient, as potential clients increasingly search for contractors online. A custom website acts as an essential tool, showcasing your work and streamlining client communication. By enhancing your online presence, you can effectively attract and convert prospects into clients. In a competitive market, it’s crucial to stand out, and a strong online identity can significantly impact your credibility and lead generation. Embracing robust digital strategies will ensure you capture the opportunities necessary for growth and success.

Mobile Shopping Is Here—Is Your Store Ready?

The article “Mobile Shopping Is Here—Is Your Store Ready?” emphasizes the importance of adapting to the growing trend of mobile shopping. With 72% of consumers expected to make purchases via smartphones, businesses must ensure their websites are mobile-friendly and easy to navigate. Key strategies include simplifying the checkout process, optimizing for search engines, leveraging social media for engagement, and providing effective customer service. By recognizing the significance of mobile shopping, business owners can enhance customer experience and capture a larger audience. The message is clear: those who don’t adapt risk losing out to their competitors.

How to Check if Your Website Is Down

In “How to Check if Your Website Is Down,” the article emphasizes the importance of maintaining a reliable online presence for small businesses in South Texas. It outlines steps to determine if your website is down, including using online tools like IsItDownRightNow, checking your internet connection, and clearing your browser cache. The article also highlights common causes of downtime, like server issues and traffic overload. By regularly monitoring website health with tools such as Google Search Console, businesses can ensure functionality, maintain customer trust, and avoid missing sales opportunities. Overall, understanding how to check if your website is down is crucial for success in a competitive market.

Difficulty Standing Out from Other Contractors

In a competitive market, many construction businesses struggle to gain visibility, often losing potential clients to competitors. A robust online presence is essential; without it, even the best craftsmanship can go unnoticed. To combat this, a custom website can effectively showcase projects, manage leads, and enhance search visibility, transforming challenges into opportunities. Such a website conveys professionalism, builds trust, and ensures that clients can easily find and engage with your services. By prioritizing a strong digital footprint, construction firms can attract more job opportunities and ultimately increase revenue. Embracing these strategies can significantly differentiate your business from the rest in a crowded market.

Boost Your Product Sales with Better Product Pages

The article “Boost Your Product Sales with Better Product Pages” emphasizes the importance of well-designed product pages in driving sales for small and medium businesses. It underscores the need for high-quality visuals, compelling descriptions that tell a story, and a clear, user-friendly layout. Incorporating authentic customer reviews and ensuring mobile optimization are also crucial. The article encourages businesses to track their performance through analytics and highlights the significance of strong branding in creating emotional connections with customers. Overall, improving product pages not only enhances aesthetics but also helps convert casual visitors into loyal buyers.

Unprofessional or Outdated Website (or None at All)

In today’s digital landscape, an effective online presence is crucial for construction businesses. Relying on traditional marketing methods can lead to missed opportunities and stagnant growth. Potential clients often search for companies online, and without a professional website, you’re invisible in a competitive market. A custom website not only showcases your work but also streamlines client interactions, offering easy access to quotes and information. This engagement can significantly increase lead generation and conversion rates. By investing in tailored web solutions, construction companies can enhance their visibility on search engines, solidifying their status as industry leaders and ultimately boosting client trust and business success.

What to Do If Your Website Gets Hacked

If your website gets hacked, remain calm and assess the damage. Change all passwords and restore your site from a backup if available. Scan for malware and notify your users if their data may be compromised. To prevent future hacks, regularly update your CMS and plugins, use HTTPS, implement firewalls and security plugins, and conduct regular security audits. By taking these steps, you can enhance your website security and build a trustworthy online presence. Seeking professional help, like Ericks Webs Design, can also ensure robust protection tailored to your business needs.

No Clear Way for Clients to Request a Quote Online

Many construction business owners in South Texas struggle with losing potential clients due to ineffective online visibility. Without an easy way for clients to request quotes, companies miss valuable leads. In today’s competitive environment, convenience is crucial; complicated quote processes drive potential clients away. A custom website simplifies this by allowing clients to swiftly request quotes while showcasing past projects. This not only builds trust but also enhances credibility, vital for standing out in the market. Investing in a tailored online presence can dramatically improve lead generation and help overcome the challenges of lost inquiries and no-show clients. It’s time for construction businesses to adapt and thrive.

How a Website Can Help You Sell More Products

A website can significantly boost your sales by providing 24/7 visibility and accessibility for potential customers. It serves as your digital storefront, making it easier for customers to find and connect with your brand. A professional website builds trust and credibility, which is vital for attracting buyers. Using SEO strategies enhances discoverability, positioning your products in front of interested shoppers. Engaging content, like blogs, fosters customer relationships and encourages repeat business. Additionally, a website enables you to reach broader markets beyond your local area. Regular updates and maintenance ensure smooth operation. Embrace this opportunity to sell more products and grow your business in the digital landscape.